Monday, June 19, 2006How exactly do you market a product ubiquitous as coffee, especially when it's the pre-ground cigarette-butt-flavoured grocery store canned sort - without all the prissy caramel syrup, latte foam, whip and what-not? How do you sell the Official Drug of the Rat Race, the soul girding anti-opiate of the bleary proletarian mass?
Like this. [Quicktime req.]
But damn, that new Folgers ad is seriously
That is, if you relish the thought of being accosted in the shower by an legion of floating radioactive glee-club wraiths with Dumb and Dumber coifs. And no, that's not your imagination - the jingle did warble "you can sleep when you are DEAD!"
[By Saatchi and Saatchi, now playing at 'boards screening room >> BoingBoing]