How exactly do you market a product ubiquitous as coffee, especially when it's the pre-ground cigarette-butt-flavoured grocery store canned sort - without all the prissy caramel syrup, latte foam, whip and what-not? How do you sell the Official Drug of the Rat Race, the soul girding anti-opiate of the bleary proletarian mass?

Like this. [Quicktime req.]

But damn, that new Folgers ad is seriously f.u.'ed bracing - half Bollywood via Busby Berkeley, half Night of the Living Dead.

That is, if you relish the thought of being accosted in the shower by an legion of floating radioactive glee-club wraiths with Dumb and Dumber coifs. And no, that's not your imagination - the jingle did warble "you can sleep when you are DEAD!"

[By Saatchi and Saatchi, now playing at 'boards screening room >> BoingBoing]

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