The Stilton Cheese Makers Association plans to introduce Eau de Stilton sometime this year or early next year. The scent has the "earthy and fruity" aroma of the blue-veined cheese but is unlike the smell of "old socks" that some people associate with Stilton, the maufacturer claims. One female Stilton employee told AFP: "I've had the perfume on all day and none of the men complained."

The Indian wing of DHL even offers a courier service specifically for mangoes, although the United States has long been absent from its list of destinations because of its ban on Indian mangoes. But the ban should soon be lifted as part of a deal struck by President Bush on his March visit to the country, which will also give India easier access to nuclear technology. Quid pro quo, as far as many Indians are concerned. "The U.S. is looking forward to eating Indian mangoes," he said at a press conference, cheering up a local press that he had earlier disappointed by not seeming too well-versed about cricket and Bollywood, two other Indian passions.