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Thursday, June 24, 2004
Check Your Attitudes with Harvard's Implicit Association Tests 
 
by Lenka Reznicek [permalink] 
If you're like most websurfers, you've probably taken more than your share of online quizzes and questionnaires. Instead of telling you which flavor of ice cream or "Sex and the City" Babe you are, this one offers something much more scientific, self-revealing, and potentially transformative: Harvard University's Project Implicit usus "IAT's" [Implicit Association Test] to measure your conscious and subconscious attitudes towards age, gender, race, political associations, sexuality, weight, religion, and so on. It appears to work by measuring amount of time it takes you, as a test participant, to make associations between certain words, such as "male" or "female" and "science" and "liberal arts."

Sounds deceptively simple, but it appears as though it's quite hard to cheat the tests - over the span of about 10 minutes it takes to complete each one, it's hard to maintain a uniform forced attitude. You can opt to take the tests as a demonstation, or you can actually register as an official Project Implicit participant. I've just taken the "gender" IAT, which measures the relative cognitive link between gender and science-or-liberal arts, and it turns out I'm just as biased as the largest part of the population (26% of test-ees) in having a "moderate automatic association between male and science." In any case, your results are bound to be enlightening. [thanks to Jason at Positive Liberty]

Translated: to paraphrase George Clinton, "if you free your a__, your mind may not necessarily follow."