I'm usually pretty inure to society's various calls to become vegetarian; it's probably the guilt-inducing, coercive and shaming aspect of some of the Go-Veg messages that turn me off. Someday, I may go off meat altogether - I love to cook and experiment with vegetarian dishes - but I am pretty much an omnivore at heart.

However, seeing this ad just about made me want to become vegetarian on the spot. Don't worry, there's nothing graphic or overtly disturbing on the other side of the link. In fact, it's the "everydayness" of the ad that seems to disturb me the most - think of old Cudahy Curly, the Cudahy Pig mascot.

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