Tuesday, October 21, 2003
With a Name Like... 
by Lenka Reznicek [permalink] 
As if we didn't have more important things to worry about these days...Stephanie Schwebel, a California woman with a self-described "sensitive palate" is suing Smuckers for false advertising.

Schwebel claims that the Smuckers™ Premium brand of strawberry "100% fruit spread" only contains about 30 percent strawberries, with the remainder composed of (supposedly "non-fruit") ingredients like fruit syrup, lemon juice concentrate, fruit pectin, red grape juice concentrate.

Call me a hairsplitter, but I think fruit syrup, fruit juice and fruit pectin still qualify as "fruit," at least in the broader semantic (and legal industrial norm) sense.

If the label had read "100% strawberries," I would have seen her point - but it doesn't. It says fruit.

F-R-U-I-T, fruit. This is probably a person who would sue a hot dog manufacturer that labeled their wurst "100% beef" because it didn't contain pure aged filet sirloin.