Tuesday, February 18, 2003
Big N' Tasty to cost more at McDonald'sNot to mention the name lends itself exceptionally well to pranks. Since most McDonald's restaurants still use removable plastic letter signage, it's a relatively simple (I said "simple", not "lawful") matter - on low-mounted signs - to remove the first "T", and shift the "N" over.
McDonald's Corp., the world's largest hamburger chain, will drop the Big N' Tasty sandwich from its Dollar Menu, easing price cuts that hurt profit and prompted discounts by such rivals as Burger King. U.S. franchisees voted Friday to replace the lettuce-and-tomato burger in the national advertising for the Dollar Menu with a double cheeseburger, said McDonald's spokesman William Whitman. Restaurants can now begin selling the Big N' Tasty at a higher price, though the ads won't air until this summer.
Result: the Big Nasty! I actually saw this once, on the sign outside of the Wrigley Field McDonalds.